What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.
We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.
Sometimes we forget that there isn’t one way to approach sales with our customers. Because of our cultural differences, we must understand that one size doesn’t fit all, and that we must learn about our audience to most effectively reach them.
Size still matters, but in this case, it is with the size of mattresses. While some may hold true that “bigger is better,” this is not always the case.