After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.
When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 […]
With Thanksgiving in our rear view mirror and after attending the Seena Magowitz Foundation Golf Classic raising funds and awareness to find a cure for pancreatic cancer, I have had an opportunity to pause and think about this industry I am in. Here are three reasons why I think all of us in the furniture […]
So my parents, being the generous people they are, decided to take the entire family to Disney World in Orlando, Florida. If you have never been, I highly recommend it if you want to feel like a child again. While I was there, I spent a lot of time with my jaw dropped open, just […]
I recently spent a week in England for the National Bedding Federation Conference (NBF) along with John Walsh, Director of Creative Services for Leggett and Platt, Inc.; and what a great week it was. I had the opportunity to say hello to some old friends, see some incredible product, and give a talk to the […]