Before I get started I wanted to alert you to our most recent podcast where we interviewed Gerry Borreggine, the CEO at Therapedic. Gerry and I have been friends for over 20 years and it was a lot of fun to talk to him about his time in the industry and how he kidnapped Brian […]
I know that I am a broken record on this but given the approach many people are taking when it comes to their advertising, it’s clear that we still have some opportunities out there. Purple has been running a new ad lately, or at least it’s new to me. They start with some bedroom talk […]
Before I get started I wanted to let you know that we just released a really great podcast featuring Alex McArthur, the Chief Marketing Officer at Purple. Drop in and hear the behind the scenes story about their business and their rapid rise to the top of the e-commerce segment. This guy is awesome, and […]
Before I get started today I want to remind you to save the dates, August 25th-27th, for the Seena Magowitz Golf Classic that will raise money to fight pancreatic cancer. This is without a doubt one of the best events of the year but don’t take my word for it, check out a few of […]
Last week I talked about the advantages that the brick and mortar, (B&M) guys have over e-commerce companies selling sleep products primarily online. Today, I want to flip that over and share some thoughts on why the digital approach to this category is capturing most of the growth in the market. As a reminder to everyone, […]