Wanting It To Be True Won’t Make It True

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, furniture, Leadership, marketing, mattresses, product

I haven’t seen the numbers for 2018 but I’m guessing that the e-commerce/direct to consumer channel has yet again captured the majority of the industry growth. This is where most of the advertising dollars are being spent and no doubt where the excitement and momentum is at the moment. So what role are you playing […]

Gone Fishing

Posted 7 CommentsPosted in advertising, creativity, e-commerce, Management, marketing, mattress industry, mattresses, Retail

Consider where the ad money is coming from in the mattress industry at the moment. No doubt, brick and mortar retailers are spending to bring people into their stores. Tempur-Pedic is banging their drum, although, considerably less than in previous years as I understand it. But outside of that, there is very little happening from the […]