Sometimes we forget that there isn’t one way to approach sales with our customers. Because of our cultural differences, we must understand that one size doesn’t fit all, and that we must learn about our audience to most effectively reach them.
The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
After attending this year’s ISPA conference in Florida, I noticed a shocking lack of participation among the industry. What can we accomplish in the future if we grow and cooperate as a bedding industry community?
The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?