It’s time to take a look at ourselves and evaluate our performance as an industry. What are we doing right? What do we need to work on?
Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand.
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.
We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.