What’s Your WOW Factor?

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, marketing, mattresses, product, purpose, Retail

Consumers are shopping for mattresses online more than ever because there are bullshit review sites that over-promise on sub-par products that ultimately fall short of expectations. Many of these online brands could care less about profitability which means they are playing a different game than most of us, resulting in a big increase in acquisition […]

The Way Things Are

Posted Leave a commentPosted in advertising, creativity, e-commerce, Leadership, Management, marketing, mattress industry, Retail, service

Do you want to make the Christmas season a “mattress holiday”? Mark Kinsley and I brainstorm 10 ideas on how to connect Santa to great sleep which will produce great sales, so don’t miss this episode of the Dos Marcos Podcast. Speaking of Kinsley, he introduced me to a man named Roy H. Williams several […]