The first market of the year is upon us. With bedding companies using words like “change,” “transformation,” and “monumental” to describe this year’s offerings, there is a lot to expect.
“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
There are bedding industry events of all varieties and in every location. Last week, I was fortunate enough to attend both the Furniture Today Leadership Conference and the Seena Magowitz Foundation Golf Tournament.
What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?