We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.
Sometimes we forget that there isn’t one way to approach sales with our customers. Because of our cultural differences, we must understand that one size doesn’t fit all, and that we must learn about our audience to most effectively reach them.
Size still matters, but in this case, it is with the size of mattresses. While some may hold true that “bigger is better,” this is not always the case.
The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?