Is the Tempur-Pedic brand enough to sustain success in the changing world of bedding?
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?
The first market of the year is upon us. With bedding companies using words like “change,” “transformation,” and “monumental” to describe this year’s offerings, there is a lot to expect.
“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?