The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?
Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?
When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.