When a consumer is buying a mattress, it should deliver the ultimate in comfort, the maximum amount of support, the least motion transfer, the best thermal regulation, and the appropriate durability that will last 10 years or more. How do we deliver those things? Great components, that’s how.
We are coming out of what I would call one of the most exciting markets ever for the mattress industry. Many of the bedding producers out there brought new product lines to market, fresh new marketing ideas, and the attitude that they were going to make something happen this year.
When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation?
Are we missing out on opportunities to sell mattresses outside of the typical store environment?
Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.