Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
There are bedding industry events of all varieties and in every location. Last week, I was fortunate enough to attend both the Furniture Today Leadership Conference and the Seena Magowitz Foundation Golf Tournament.
What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?
It’s time to take a look at ourselves and evaluate our performance as an industry. What are we doing right? What do we need to work on?
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.