It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.
Size still matters, but in this case, it is with the size of mattresses. While some may hold true that “bigger is better,” this is not always the case.
Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?
When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.
After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.