Are Your Profits Sustainable?

Posted 2 CommentsPosted in furniture, Leadership, marketing, mattress industry, mattresses, product development, Retail, Sleep, Uncategorized

I have been really thinking hard about where the industry is right now and the foam category has me a little perplexed. It is sort of funny if you think about it because not too long ago, the industry had successfully commoditized innerspring to a point that it was all about a $59 twin lead […]

Does Tempur-Pedic Really Rank Last In Their Class?

Posted 10 CommentsPosted in mattress industry, mattresses, product development, Retail, Uncategorized

I received my Furniture Today email and was very surprised to see THIS ARTICLE  from my good buddy Dave Perry recapping the most recent Consumer Reports (CR) article on the mattress industry. So what did it say?  That the top dog, the guys that created the entire memory foam class have dropped to last place based […]

Stearns and Foster’s Strategy For A Three Year Product Transition

Posted Leave a commentPosted in mattress industry, mattresses, product development, Retail, Uncategorized

Stearns and Foster recently announced that from now on they are going to a three year replacement cycle. I watched their Chief Marketing Officer, Jay Spenchian, in an interview with Dave Perry at Furniture Today, and Jay did a great job communicating their intentions. Consumers are coming into the market all of the time so […]