Stearns and Foster’s Strategy For A Three Year Product Transition

Posted Leave a commentPosted in mattress industry, mattresses, product development, Retail, Uncategorized

Stearns and Foster recently announced that from now on they are going to a three year replacement cycle. I watched their Chief Marketing Officer, Jay Spenchian, in an interview with Dave Perry at Furniture Today, and Jay did a great job communicating their intentions. Consumers are coming into the market all of the time so […]

Can You Feel The Shift?

Posted Leave a commentPosted in furniture, mattress industry, mattresses, product development, Retail, Sleep, social media

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with the retailer for more real estate. We convinced those retailers that if they didn’t advertise […]