“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.
Are we taking full advantage of user opinions? We need to be listening to our vocal users to understand their needs, wants and what will ultimately help them relate to our products.
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.