The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.
Are we taking full advantage of user opinions? We need to be listening to our vocal users to understand their needs, wants and what will ultimately help them relate to our products.
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.
Size still matters, but in this case, it is with the size of mattresses. While some may hold true that “bigger is better,” this is not always the case.
Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?