What’s Your WOW Factor?

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, marketing, mattresses, product, purpose, Retail

Consumers are shopping for mattresses online more than ever because there are bullshit review sites that over-promise on sub-par products that ultimately fall short of expectations. Many of these online brands could care less about profitability which means they are playing a different game than most of us, resulting in a big increase in acquisition […]

Can Great Products Solve All Of Your Problems?

Posted 2 CommentsPosted in creativity, experience, fun, furniture, marketing, mattresses, product, Retail

Maybe great products can’t solve ALL of your problems but man O man, they can get close. Consider some of the opportunities facing retailers today and how a strong merchandising strategy can make life so much better. (It’s market time so there is a little selling at the end. 🙂 Thought you should know.) Differentiate […]

Wanting It To Be True Won’t Make It True

Posted 4 CommentsPosted in advertising, creativity, e-commerce, experience, furniture, Leadership, marketing, mattresses, product

I haven’t seen the numbers for 2018 but I’m guessing that the e-commerce/direct to consumer channel has yet again captured the majority of the industry growth. This is where most of the advertising dollars are being spent and no doubt where the excitement and momentum is at the moment. So what role are you playing […]