The Advantage Of the Click Over the Brick

Posted 6 CommentsPosted in advertising, creativity, e-commerce, fun, furniture, Leadership, Management, marketing, mattresses, purpose, social media

Last week I talked about the advantages that the brick and mortar, (B&M) guys have over e-commerce companies selling sleep products primarily online. Today, I want to flip that over and share some thoughts on why the digital approach to this category is capturing most of the growth in the market. As a reminder to everyone, […]

Mattress Wars

Posted 2 CommentsPosted in Leadership, Management, marketing, mattress industry, mattresses, Retail, social media, Uncategorized

When you think of epic battles David vs. Goliath comes to mind. How about the Imperial Forces and Darth Vader taking on the Rebels and the Jedi. Mayweather vs. McGregor? Coke vs. Pepsi. Shift gears to the mattress industry and we have our own little war taking shape….Mattress Firm vs. Tuft and Needle. When Daehee […]

Christmas Presence

Posted Leave a commentPosted in marketing, social media

I walk into my 13 year old daughters room the other day and she was hanging out with a few of her friends. When I came into the room they were all sitting there, music playing, not saying a word to each other. Why? Their faces were buried in their phones. That isn’t to say […]

Can You Feel The Shift?

Posted Leave a commentPosted in furniture, mattress industry, mattresses, product development, Retail, Sleep, social media

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with the retailer for more real estate. We convinced those retailers that if they didn’t advertise […]