When you think of epic battles David vs. Goliath comes to mind. How about the Imperial Forces and Darth Vader taking on the Rebels and the Jedi. Mayweather vs. McGregor? Coke vs. Pepsi. Shift gears to the mattress industry and we have our own little war taking shape….Mattress Firm vs. Tuft and Needle. When Daehee […]
I walk into my 13 year old daughters room the other day and she was hanging out with a few of her friends. When I came into the room they were all sitting there, music playing, not saying a word to each other. Why? Their faces were buried in their phones. That isn’t to say […]
When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with the retailer for more real estate. We convinced those retailers that if they didn’t advertise […]
About a month ago, I joined a group called SocialMedia.org on behalf of Leggett & Platt. You have to be a billion dollar company with a minimum of 5,000 employees, so that part of membership is a bit restrictive, but other than that, they are an open book. The great thing about this community is […]
My team started our LinkedIn group, Mattress Industry Executives, in December of 2010 and we are very happy to report we have 3,000 industry members participating in the community with Demian Ross from Custom Comfort Mattress joining as #3,000. Back then, LinkedIn was really starting to grow and I was reading an article on how […]