Can You Feel The Shift?

Posted Leave a commentPosted in furniture, mattress industry, mattresses, product development, Retail, Sleep, social media

 When I started in this industry as a manufacturing rep I was told how important the brand was. We were given studies that demonstrated the consumer awareness of our brand and then we were taught how to leverage that with the retailer for more real estate. We convinced those retailers that if they didn’t advertise […]

The Big 3,000

Posted 3 CommentsPosted in mattress industry, social media

My team started our LinkedIn group, Mattress Industry Executives, in December of 2010 and we are very happy to report we have 3,000 industry members participating in the community with Demian Ross from Custom Comfort Mattress joining as #3,000. Back then, LinkedIn was really starting to grow and I was reading an article on how […]

It’s a Geek Thing

Posted 1 CommentPosted in social media

It doesn’t matter how hard you try, the written word can only capture a certain aspect of what you want to convey. Experts tell us that non-verbal communication accounts for 80% of the meaning of a message. With that in mind, we are going to mix it up a little this week with a vlog […]