Sorry that I have not posted in a while but Las Vegas Market, some consulting work, and the big Nationwide PrimeTime event have had me running hard! Speaking of Nationwide, check out THIS Dos Marcos review of our time in Houston at the big PrimeTime event if you haven’t already.
As I’m sure you are aware Tempur/Sealy (TSI), has acquired an 80% interest in Sherwood Bedding. The news dropped right before the market in Vegas so I’ve had many conversations about this development since then and I wanted to share some thoughts on the “WHY” behind it all. Before I begin, I want to thank all of you that shared your concern for me and Spink and Co, but this is a great thing for us which I will also explain. (more…)
Kobe Bryant was one of the best NBA players to have ever played the game and we lost him on Sunday, January 26th in a helicopter crash that stunned the world. I always enjoyed watching him play but started to pay more attention to him as a person after reading a book called Relentless by Tim Grover. Tim trained Kobe throughout his career along with Michael Jordan, Dwyane Wade and many others. Here are two things that I love about Kobe’s approach to life and his sport that may inspire you personally, your kids, or even your business. (more…)
Consumers are shopping for mattresses online more than ever because there are bullshit review sites that over-promise on sub-par products that ultimately fall short of expectations. Many of these online brands could care less about profitability which means they are playing a different game than most of us, resulting in a big increase in acquisition cost making it even more difficult to drive traffic so that you can beat last year’s numbers. So what do you do about it? (more…)
HAPPY NEW YEAR to you all. I hope that you had some quality time with the family during the break and kept the weight gain to something manageable 🙂
Before I get started I wanted to bring attention to the first Dos Marcos podcast of 2020 because IT IS AWESOME! We interview Jess Cole, the owner of the Savannah Bananas baseball team and talk to him about how he sells out every game and has over 1,000 people waiting in line for season tickets. Maybe it has something to do with his car parking penguins or the Grandma beauty contest. If you like stories of how companies create RAVING FANS for their business, then you will not want to miss this episode. One of my favorites for sure because this guy is great. ENJOY! (more…)
Do you want to make the Christmas season a “mattress holiday”? Mark Kinsley and I brainstorm 10 ideas on how to connect Santa to great sleep which will produce great sales, so don’t miss this episode of the Dos Marcos Podcast.
Speaking of Kinsley, he introduced me to a man named Roy H. Williams several years ago. Roy is a best selling author and marketing visionary who runs a business school called the Wizard Academy in Austin, Texas. Kinsley and I attended one of his week-long sessions and I have been a fan ever since. (As a result of that trip, Kinsley and I are both featured in their promo video on the front page of their website which for me is pretty dang cool, so go check it out and if you can attend the academy, we HIGHLY RECOMMEND IT!) Roy has a Monday Morning Memo that he puts out weekly and I read every single one of them because there is always something to inspire me, and today I want to share his post from December 16, 2019, and tie it back to our industry.
If you look at the way things REALLY ARE and learn to maneuver in that world you can go anywhere you want to go. Here is an excerpt from the post:
I’m not saying that you have to make peace with the status quo. I’m not saying that you have to accept things as they are. I’m not saying that you are powerless to change things. I’m saying that unproductive whining is pointless.
Take action or shut up. Don’t spend your life believing you are a victim and trying to convince everyone else of it.
Here are some questions to get you thinking:
Are e-commerce companies taking business from you and if they are, do you have a solid strategy that is working to combat their approach? Do you have an in-store experience that is so good you offer something the on-line guys don’t and if so are you clearly telling that story?
If I were to ask the consumers in your market will they tell me that they would prefer to shop with you over other retailers? If not….why not?
Do you have a good mix of products that include some traffic generating names along with some special products that are totally unique that will delight consumers compared to what your competitors carry?
Is your traffic down and if so, how many things are you testing at one time to fix that problem? Have you given up and accepted that this is a new norm?
If you are a bedding producer, are you out there just selling products to your retail base OR are you bringing total solutions that can help them grow the overall pie, not just your share of the business? How is your product going to give them an advantage over the competition they have to face every day?
What is the REAL impact of your supplier selling directly to your consumer?
In the post from Roy he quotes George Benard Shaw who says, “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.”
Robin Sharma explained that quote this way…”The world needs many more dreamers. Unreasonable souls who fight the urge to be ordinary. ” We are all fighting something, so why don’t we choose a battle that will deliver an extraordinary outcome?
Where are the answers? I encourage you to listen to some of the past episodes of the Dos Marcos podcast where we interview top industry leaders like Harry Roberts, co-founder of Mattress Firm, Rick Anderson, past President of Tempur-Pedic North America, Derek Miller and Melanie Huet both top executives at Serta/Simmons Bedding. You can even learn from our favorite Navy Seal and Astronaut Chris Cassidy. Check out Sleep-Geek.com which is a website purpose-built for the mattress industry full of articles and videos about this industry. Our podcast sponsor Nationwide Marketing Group is also a great resource because they are out there helping retailers get better every single day. One of my favorite things about being one of their members is the Primetime event they put on where you can go and sit in on educational sessions, but most importantly, talk to other retailers dealing with the same issues you are. What can you learn from them or how could you help someone else?
Another great quote from Roy’s website is from Ralph Waldo Emerson…”People only see what they are prepared to see.” Are you seeing things as they are these days, or how you want them to be? Are you ready?