The following is a guest post from Penny M.D.
Finding people who genuinely get excited about buying a new bed can be akin to finding people at the beach who have never seen the ocean. The reason people aren’t getting pumped up about buying a new bed is because the mattress industry isn’t doing a good job informing them about how wonderful restful sleep really is! It’s up to the mattress manufacturers and mattress retailers to spread the word and educate consumers in order to flip these emotions and get them excited about jumping into bed at night.
Are we missing out on opportunities to sell mattresses outside of the typical store environment? Consider several groups of people who could really use a new bed for one or more reasons: (more…)
Valentine’s Day actually dates back to 270 AD during Claudius II’s reign over the Roman Empire. Old Claudius didn’t want his men getting hitched during wartime because he thought single men made better soldiers. So he forbid people from getting married. Enter Bishop Valentine, who went against Claudius’s wishes and performed secret weddings. For this, he was jailed and later killed. Love stinks!
Tempur-Pedic has been great for the mattress industry. I’m a big fan in many ways. By targeting consumers, the company has grown awareness in the importance of a good mattress and single-handedly raised the average unit selling price for ALL of us in this crazy business. I have a profound respect for its marketing approach. Tempur’s team has built a truly compelling brand. All of this is coming from an innerspring guy, by the way!
In case you haven’t heard, at Las Vegas Furniture Market, Serta had a 40-foot banner hanging from the side of the building that said, “It’s Time to get iComfort, Not a cheap-ass knock off.”
Boy did that stir the pot!