Are Tempur-Pedic’s Changes Leading to Mediocrity?

Posted 5 CommentsPosted in marketing, mattress industry, mattresses, product development

On April 18th, 2012 Tempur-Pedic International Inc. (TPX) traded at a high of $87.43 and in June, their stock took a nosedive to its low of $20.00 and some change. What happened? One thing we know for sure, if you are identified by Wall Street as a growth stock and you stop growing, it’s a big step off of a very large cliff. Also, I have heard some analysts criticize the way Tempur-Pedic has been communicating with investors and that this is part of their problem. I am sure there are more theories, but setting all of that aside I want to talk about the fundamentals and why I think they are experiencing some trouble.

Early on, Tempur-Pedic did not look like the average bedding company in the way they marketed their products, sold to retail, or launched new lines. Given the changes they have been making, is this specialty sleep titan moving toward being more like other bedding companies out there today? Here are three fundamental shifts that could be having an impact on Tempur’s business: (more…)

A Siesta Revolution: Putting Your Money Where Your Mouth Is

Posted Leave a commentPosted in mattress industry, mattresses

Ah, the siesta, that famous afternoon nap. It started in Spain and dates back to the Spanish Civil War and came about as a result of many impoverished people working multiple jobs and late hours, which caused fatigue during the middle part of the day. Siestas became part of Spanish culture and in many areas still exist today.

Outside of daycare and retirement, why isn’t naptime bigger in America?

If you consider an article from the Journal of Occupational and Environmental Medicine, sleep-fatigued employees cost employers $136.4 billion each year in health-related lost productivity time. (more…)

What the bedding industry can teach Cosmo Radio

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This last week I spent Thursday attending the Anti-Defamation League fundraiser in New York City where they honored my good friend Steve Stagner, CEO of Mattress Firm, and Jake Jabs, the owner of American Furniture in Colorado. It was a great event and they raised $650,000 that will go toward ending anti-Semitism and combatting hate. Nearly all of the bedding industry leaders were there and it was great to see them come together in support of a group that is making a difference. Congratulations to the event coordinators for a job well done and to Steve and Jake for being honored and helping raise so much money.

The next day, I did an interview with the crew from Wake Up With Taylor, a radio show on SiriusXM’s Cosmo radio station. Their producers saw what we are doing to promote the role a mattress plays in intimacy (like the Get Hybrid video, for example), and they wanted to learn more. If you have ever read Cosmopolitan Magazine (or even the cover) you have seen that sex is a subject this publication knows something about, so having us on the show  was a no-brainer for them. (more…)

What if that first hour of camp had gone wrong?

Posted 1 CommentPosted in creativity, marketing

When I was a kid, I only attended one summer camp. (I won the very coveted “most improved bowler” award. Seriously.) On Father’s Day last weekend, my wife and I, along with some good friends, took our kids to summer camp, and boy was that different from what I remember. 

Our children just turned eight and ten and often get homesick when spending the night at a friend’s house, so you can imagine my anxiety about leaving our kids in the hands of strangers for seven days. Right from the start we were sizing the place up and we were blown away. You drive through this beautiful setting, give your child’s name to a young girl who tells you what cabin they are in and where to leave your luggage. You check your kid in, get them their name tag – which will be a new part of their wardrobe every day – show them the camp general store, and then run them by the cyber café where the staff teaches them how to send e-mail home to Mom and Dad (no iPhones, iPads, or iPods here, folks – can I get an AMEN?). After that INCREDIBLLY smooth process, you end up in the cabin where your kids will sleep (and hopefully shower), at which time you are reunited with their luggage, which has already been delivered. (more…)

2012 Furniture Today Bedding Conference is a Success

Posted 2 CommentsPosted in furniture, marketing, mattresses, Uncategorized

I just got back from Aventura, Florida, and the 2012 Furniture Today Bedding Conference; it was a big success. The staff at Furniture Today does an outstanding job of putting this event together and really making it look easy, so I start off thanking them again for their effort.

Here are a few of the highlights:

Kevin Freiberg started us off with an inspirational talk about the state of business today and how critical it is to challenge what we are doing. Innovation brings consumer interest and we need to be laser beam-focused on it. He punctuated that by talking about the $2,500 car produced in India by Tata Motors.

They asked the question, “Can we make a quality vehicle that cheaply?” And they did. So my question is, what can we do? (more…)