When I worked for Serta, I lived in Chicago, just down the street from The Second City on Wells Street. The Second City is a world-famous comedy house and training center that can brag about alumni like Bill Murray, Chris Farley, John and Jim Belushi, and Dan Akroyd – just to name a few.
In addition to putting on incredibly funny shows, The Second City has a corporate communications group that works with companies to help them think outside the box and find humor in their industry or products. (more…)
Did the headline get your attention? I hope so, because that was the goal. When Italian fashion company Benetton showed a picture of President Obama laying one on Hugo Chavez, it got people’s attention.
My question to you is: Are you getting the attention you want, or is your approach just like the others?
I read that, as consumers, we are exposed to anywhere from 1,500-3,000 media impressions a day. If that’s true, how important is it to break through clutter so you are not wasting time and money? Yes, this applies to advertising. But, breaking through also applies to your e-mail subject lines, a tweet, something you say in a meeting, or a slide in your presentation. The question you need to ask is, “What kind of IMPACT do I want to make?” (more…)
Here’s a challenge for you: Use your marketing skills to go to market with a sandwich made of meat products such as tripe, heart and stomach. These ingredients will be blended with salt and water to extract salt-soluble proteins, which act as a “glue” that helps bind the reshaped meat together into a meat log.
Yes, a meat log.
Based on what I’ve shared, do you feel good about your chances for marketing success? The definition alone might make some people queasy, yet millions of people salivate at the site of this very sandwich plastered on a billboard. It’s the McRib. (more…)
Has the economy been tough on your business and income? Do you feel like you are working more hours for less money? Well, you are not alone. Never fear; I may have just the thing to pick you up. If you are like me, I start looking for inspiration to push me forward when things get tough. Here is a dose from the Show-Me State.
The St. Louis Cardinals had a wild and improbable season in which they ended up WINNING the 2011 World Series. Consider the rough road they had to travel: (more…)
When I was growing up, I attended Catholic schools. As you might imagine, I had my fair share of guilt, and many times found myself on the wrong end of a wooden paddle. But I digress. During my tenure at Catholic school, Sister Audry taught me a simple poem that I keep with me to this day: “I used to sing the blues, ‘cause I had no shoes, until I met the man on the street, who didn’t have any feet.” Have you ever caught yourself complaining about something to later realize that it could be worse? Take a minute to think about something bad that has happened to you and apply the logic of Sister Audry. It works pretty much every time. (more…)