6 Bedding Industry Predictions for 2012

Posted 6 CommentsPosted in creativity, marketing, product development
Make sure your outlook for 2012 is good!

My crystal ball is broken, but I still have my trusty Magic 8 Ball. Do you remember how accurate that thing was? When you’re a kid, you want to know things like, “Am I going to play in the NBA?” or, “Does Bethany love me?” It would answer, “Don’t count on it” and you’d shake the crap out of it and ask again. “Should I ask her out on a date” (SHAKE-SHAKE-SHAKE) and it would say “Signs point to yes.” Bingo. Just what I was looking for. (more…)

You can LITERALLY laugh all the way to the bank vault

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When I worked for Serta, I lived in Chicago, just down the street from The Second City on Wells Street. The Second City is a world-famous comedy house and training center that can brag about alumni like Bill Murray, Chris Farley, John and Jim Belushi, and Dan Akroyd – just to name a few.

These people know funny. And, they can help you know funny, too.

In addition to putting on incredibly funny shows, The Second City has a corporate communications group that works with companies to help them think outside the box and find humor in their industry or products. (more…)

Does Obama think Hugo Chavez is a good kisser?

Posted 2 CommentsPosted in creativity, marketing
Did the headline get your attention? I hope so, because that was the goal. When Italian fashion company Benetton showed a picture of President Obama laying one on Hugo Chavez, it got people’s attention.

My question to you is: Are you getting the attention you want, or is your approach just like the others?

Benetton didn't shy away from controversy with its "Unhate" campaign.

I read that, as consumers, we are exposed to anywhere from 1,500-3,000 media impressions a day. If that’s true, how important is it to break through clutter so you are not wasting time and money? Yes, this applies to advertising. But, breaking through also applies to your e-mail subject lines, a tweet, something you say in a meeting, or a slide in your presentation. The question you need to ask is, “What kind of IMPACT do I want to make?” (more…)

The Polarizing World of Processed Meat: McRib Mania

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Here’s a challenge for you: Use your marketing skills to go to market with a sandwich made of meat products such as tripe, heart and stomach. These ingredients will be blended with salt and water to extract salt-soluble proteins, which act as a “glue” that helps bind the reshaped meat together into a meat log.

Yes, a meat log.

Based on what I’ve shared, do you feel good about your chances for marketing success? The definition alone might make some people queasy, yet millions of people salivate at the site of this very sandwich plastered on a billboard. It’s the McRib. (more…)

5 Business Lessons from the St. Louis Cardinals

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These birds can teach us all something about hard work.

Has the economy been tough on your business and income? Do you feel like you are working more hours for less money? Well, you are not alone. Never fear; I may have just the thing to pick you up. If you are like me, I start looking for inspiration to push me forward when things get tough. Here is a dose from the Show-Me State.

The St. Louis Cardinals had a wild and improbable season in which they ended up WINNING the 2011 World Series. Consider the rough road they had to travel: (more…)