In a recent blog post of mine, I pointed out that one of my goals in life is to be a world-class listener. Words are an obvious necessity when it comes to being a great listener. The power of words is endless – words are a cornerstone of how we communicate. Great words can build up a church or destroy a nation. How is it that words have so much power? (more…)
Okay, so you have your strategy in place and now need to analyze what tools to use to meet your objectives. As they say, one size doesn’t always fit all, so you need to figure out what social media platform(s) makes the most sense to help you meet your goals. I know you may understand what Facebook and Twitter are, but this is going to help you look at these outlets through a slightly different lens.
So, you want to jump into the social media space but are not totally sure how to go about it? Not a problem! This blog post will help you figure out the who, what, why, where and when of social activity so that you can create a sound approach to getting plugged into this dynamic experience. Like most projects with which I’m involved, we start by developing a sound strategy. This strategy is something you should put on paper so that everyone connected to the project will be able to understand the project, goals and ideas of the plan. (more…)
Social media has forever changed the way we communicate! Do you think that sounds radical because if you do, this post is for you? One who isn’t that familiar with the evolving digital mediums might wonder what the value is in adding it into traditional marketing. How is social media making your brand or product more valuable and relevant? (more…)
Each night, my wife and daughter sit down together, fire up the laptop and go on Facebook to see who’s winning the McAlister’s “Tea Town USA” contest.
A restaurant chain that wants to be known for its great-tasting iced tea, McAlister’s is promoting a contest where people across the U.S. compete for a $7,500 makeover for a local non-profit. As you can imagine, Joplin needs a lot of help in this department, so the word is spreading here. You win by voting every day and acquiring bonus points for activities such as getting the event covered by the local news or having the best entry in a photo contest. We are having fun with the kids by checking in each day and competing for the top prize for Joplin. (more…)