Do They WANT It?

Posted 5 CommentsPosted in furniture, marketing, mattresses

There has been a lot of activity on the power foundation, or adjustable bed, front lately. Tempur-Pedic continues to drive interest with its great marketing campaign; Serta just launched iComfort which features a power foundation, to incredible reviews; and my company continues to experience strong growth within the category. Despite these successes, the power foundation business is not anywhere close to being what it could be. How do we, as an industry, continue to drive the product?

The Prodigy power foundation is an example of innovation in bedding. Is it something the consumer wants?

For me, it is all about the “want vs. need” paradigm. Very few actually NEED a bed that articulates into different positions, but when they actually EXPERIENCE the product, they WANT it. (more…)

Connecting With Your Audience

Posted Leave a commentPosted in creativity, marketing, social media

Okay, so you have your strategy in place and now need to analyze what tools to use to meet your objectives. As they say, one size doesn’t always fit all, so you need to figure out what social media platform(s) makes the most sense to help you meet your goals. I know you may understand what Facebook and Twitter are, but this is going to help you look at these outlets through a slightly different lens.

Where are you connected?

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Jump In

Posted Leave a commentPosted in creativity, marketing, social media
Relating to your audience via social networking is incredibly important for establishing relationships and gaining consumer insight. If you haven't already, get started!

So, you want to jump into the social media space but are not totally sure how to go about it? Not a problem! This blog post will help you figure out the who, what, why, where and when of social activity so that you can create a sound approach to getting plugged into this dynamic experience. Like most projects with which I’m involved, we start by developing a sound strategy. This strategy is something you should put on paper so that everyone connected to the project will be able to understand the project, goals and ideas of the plan. (more…)