The Low Point of High Point Market
After attending High Point Furniture Market, I am not sure what to think. I have been going to that market for ages, but about six years ago I stopped because Las Vegas opened up and all of the bedding people went there. Now, all the mattress people are back at High Point and we are going to two additional markets each year, for a total of four markets annually. Is attending all these markets really necessary? Does it add value to our companies?
When I was in High Point, there was decent traffic, but I am not sure how the mattress people are able to justify the expense given what I saw. Maybe there is great ROI in the quality of visits; maybe there are some people that just flat-out refuse to visit Vegas. I don’t know. So I find myself asking the question: Is the High Point Market viable for the bedding industry?