Sex, Social Media, and Technology

Posted 5 CommentsPosted in creativity, marketing, mattresses, product development

I was really looking forward to Winter Market this year because I knew that there were several manufacturers going big with product launches. They brought their “A” game and I was not disappointed with what I saw. In fact, from a consumer’s perspective, this was the best Market I have ever been to. I didn’t make it to all of the showrooms, as I was only at Market for a brief time, so I apologize for not mentioning some of the exhibits. (more…)

Brand Power!

Posted 1 CommentPosted in furniture, marketing, mattresses, product development

When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 with Select Comfort making an appearance in the top five.

So who cares?  We all do, don’t we?  Brand is power. Those who have it enjoy the benefits of their investment, and those who don’t are trying to figure out how to compete in the “product for a price” commodity game. (more…)