Are we missing out on opportunities to sell mattresses outside of the typical store environment? Consider several groups of people who could really use a new bed for one or more reasons: (more…)
Valentine’s Day actually dates back to 270 AD during Claudius II’s reign over the Roman Empire. Old Claudius didn’t want his men getting hitched during wartime because he thought single men made better soldiers. So he forbid people from getting married. Enter Bishop Valentine, who went against Claudius’s wishes and performed secret weddings. For this, he was jailed and later killed. Love stinks!
Tempur-Pedic has been great for the mattress industry. I’m a big fan in many ways. By targeting consumers, the company has grown awareness in the importance of a good mattress and single-handedly raised the average unit selling price for ALL of us in this crazy business. I have a profound respect for its marketing approach. Tempur’s team has built a truly compelling brand. All of this is coming from an innerspring guy, by the way!
Boy did that stir the pot!
Have you heard the expression “low-hanging fruit”? It refers to something that’s valuable and easy to get. If you’re just starting out as an RSA, your uncle with a bad back who sleeps on a futon would be considered “low-hanging fruit.” He’s an easy target. Look around your company. Do you have branches bending that are full of easy wins? What happens if you don’t harvest that fruit? Have you given that much thought?