One of my favorite motivational speakers of all time is Zig Ziglar. It was Ziglar who said, “Your attitude determines your altitude.” I have tried to live by that mantra my entire professional career and, like most, there are times when I have lived by it and times when I haven’t. (more…)
There has been a lot of activity on the power foundation, or adjustable bed, front lately. Tempur-Pedic continues to drive interest with its great marketing campaign; Serta just launched iComfort which features a power foundation, to incredible reviews; and my company continues to experience strong growth within the category. Despite these successes, the power foundation business is not anywhere close to being what it could be. How do we, as an industry, continue to drive the product?
For me, it is all about the “want vs. need” paradigm. Very few actually NEED a bed that articulates into different positions, but when they actually EXPERIENCE the product, they WANT it. (more…)
In a recent blog post of mine, I pointed out that one of my goals in life is to be a world-class listener. Words are an obvious necessity when it comes to being a great listener. The power of words is endless – words are a cornerstone of how we communicate. Great words can build up a church or destroy a nation. How is it that words have so much power? (more…)
Okay, so you have your strategy in place and now need to analyze what tools to use to meet your objectives. As they say, one size doesn’t always fit all, so you need to figure out what social media platform(s) makes the most sense to help you meet your goals. I know you may understand what Facebook and Twitter are, but this is going to help you look at these outlets through a slightly different lens.
So, you want to jump into the social media space but are not totally sure how to go about it? Not a problem! This blog post will help you figure out the who, what, why, where and when of social activity so that you can create a sound approach to getting plugged into this dynamic experience. Like most projects with which I’m involved, we start by developing a sound strategy. This strategy is something you should put on paper so that everyone connected to the project will be able to understand the project, goals and ideas of the plan. (more…)