Serta’s New Product Line is iTastic

Posted 1 CommentPosted in marketing, mattresses, product development

Before you read this, I feel it’s important you know that I worked for Serta for nine years and they are a customer of Leggett & Platt, my current company. Neither of those things have anything to do with what you’re about to read.

As you may know, Serta has had tremendous success with iComfort and in a past blog, I touched on that fact but wanted to go a little deeper. When people ask me why I think Serta has been successful, I see some key factors: (more…)

Committing, Quitting, and Killing the Word CAN’T: Winning in 2012

Posted 2 CommentsPosted in creativity, marketing
Your 2012 resolution list can be lengthy, but ultimately helpful.

What’s it gonna be this year? Lose weight, stop smoking, eat better, call your mother more, manage your finances better, find that perfect job, quit that crappy job, or be nicer to the cat? Maybe you’ll resolve to do all the above. The great thing about a new year is that it really means you get a do-over. Remember when you were growing up? Something didn’t go exactly as you would have liked, so you just call a do-over. Well, erase 2011. It is over and in the books, so start focusing on what could or should be in 2012. Here are a few of thoughts on how to make succeeding at your resolution more likely: (more…)