Power to the People!

Posted 2 CommentsPosted in furniture, marketing, mattresses, product development

The old school philosophy says that there are two ways to grow sales: sell to more people or sell MORE to current customers. My focus is on the latter. How do we sell more to the people coming in the door?

In the interest of full disclosure, I work for Leggett & Platt, the largest manufacturer of power foundations (also known as adjustable beds) in the U.S. Believe it or not, my passion for this product does not come from company loyalty, but from personally sleeping on one for the past two years. I am, however, in the minority, because my best guess puts power foundations at a 1 percent attachment rate to all mattresses sold. What a shame. (more…)

Sex, Social Media, and Technology

Posted 5 CommentsPosted in creativity, marketing, mattresses, product development

I was really looking forward to Winter Market this year because I knew that there were several manufacturers going big with product launches. They brought their “A” game and I was not disappointed with what I saw. In fact, from a consumer’s perspective, this was the best Market I have ever been to. I didn’t make it to all of the showrooms, as I was only at Market for a brief time, so I apologize for not mentioning some of the exhibits. (more…)