The Virgin Mattress Lost Season

Posted 1 CommentPosted in furniture, marketing, mattresses, social media

I work for a multi billion dollar company that is over 126 years old.  We have a VERY conservative culture and are head quartered out of Carthage, Missouri.   In the past we have only marketed our products to our customer, the bedding producer, and have never talked directly to the consumer.  So how do we change that?  We hire one of the best social media/video production companies out there (PURE), to assist our PR agency (Fahlgren), also great in the social media space, to help us tell our story. (more…)