Tempur-Pedic Hits a HOLE-IN-ONE

Posted 4 CommentsPosted in marketing, mattress industry

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen ratings, 55% of golf audiences are 35 years or older with over 85% of them […]

How To Capture Attention

Posted 1 CommentPosted in creativity, marketing

The following is a guest post by Mark Kinsley To capture attention you have to replace the thought inside a person’s brain with something more interesting. And if you want to retain attention you have to continue surprising the part of the brain that anticipates the predictable. What does our brain actually find interesting? New. […]