Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen ratings, 55% of golf audiences are 35 years or older with over 85% of them […]
Should that be the headline of every mattress ad ever written? Seriously, think about that for a second because most consumers have absolutely no idea how important it is to sleep on a comfortable mattress. It’s important because the right mattress will give them the restorative sleep they desperately need. You think I am being […]
The following is a guest post by Mark Kinsley To capture attention you have to replace the thought inside a person’s brain with something more interesting. And if you want to retain attention you have to continue surprising the part of the brain that anticipates the predictable. What does our brain actually find interesting? New. […]
I am just finishing up a book for the second time, so I thought I would share some of that with you. I am not big on reading books twice because I have so many I want to get to for the first time, but every now and then somebody will write something worthy of […]
If I told you there’s a way to make your product more emotionally appealing, which ultimately makes it easier to sell, would you want to know more? And what if I told you there’s a simple way to make a mattress more interesting and compelling to the consumer, more fun to shop for, and overall […]