The following is a guest post by Mark Kinsley. Too many mattress marketers keep doing the same things over and over expecting different results. That’s the definition of insanity and if this mentality continues, it’ll be a long walk off a short plank. If you want to differentiate your business or product you have to […]
It’s no secret that memory foam products are on a growth track. This is actually great for the entire industry (yes, even for us innerspring guys). But my question is, Do you really think foam alone makes a better sleep surface than some of the hybrid products that combine the latest spring technology with a […]
We are coming out of what I would call one of the most exciting markets ever for the mattress industry. Many of the bedding producers out there brought new product lines to market, fresh new marketing ideas, and the attitude that they were going to make something happen this year.
When people think of buying mattresses, they are usually stressed and worried. How can we turn this worry into elation?
The new year is upon us, and we must be proactive in our own success. Tips for success include increases in ad spending, bigger connections to mobile and social, and a focus on product innovation.