Well, it’s Valentine’s Day again and by the time you read this, there are only a few days left for you to get that special gift purchased – or are you one of those annoying people that have it done months in advance? I have to admit to shopping for Valentine’s Day cards when […]
We covered it all this year on Q’s Views. We talked about how Serta not only hijacked the buzz at last year’s Las Vegas market with their “Cheap-Ass Knock Off” banner, but also hijacked the number one spot in the bedding industry. We discussed Tempur-Pedic’s shift in strategy in 2012 and followed Sealy’s push to impact […]
The New York Times recently published this article about sleep and the role of the mattress in getting a quality night’s rest. The author, Alina Tugend, starts it out talking about her son wanting a new mattress as a gift and seems annoyed he wants a Tempur-Pedic (pause on that for a moment and let’s […]
Tammy Wilson from Boise, Idaho, wants to buy a new bed because the one she’s sleeping on now is killing her back. She starts her process and is immediately confused because most mattresses have different names at different retailers, many look the same, there are 30 to 40 to pick from, and it isn’t just […]
What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?