Are you in danger of becoming a zombie? By banding together to promote Better Sleep Month, we can all capitalize on a unique way to get people thinking about sleep.
Size still matters, but in this case, it is with the size of mattresses. While some may hold true that “bigger is better,” this is not always the case.
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?
When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.
While people have always needed beds, the industry surrounding them has gone through quite a few changes since I started in the business. Take a look back to where we came from.