Leaving Leggett

Posted 10 CommentsPosted in mattress industry

Gail Sheehy is an American author and journalist and was quoted as saying, “If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.” That pretty much sums up where I am with this decision to leave Leggett & Platt. When I came to L&P eight years ago, I did it […]

Tempur-Pedic Hits a HOLE-IN-ONE

Posted 4 CommentsPosted in marketing, mattress industry

Tempur-Pedic recently announced they are the official mattress of the PGA Tour, which makes this its first national sports sponsorship. I think this is a brilliant move by the company and here are a few reasons why: According to Nielsen ratings, 55% of golf audiences are 35 years or older with over 85% of them […]