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Tag: bedding industry

Serta/Simmons Announces Warranty Changes

Posted June 17, 2014 QLeave a commentPosted in mattress industry, mattresses

In the latest turn of events, Furniture Today announced that Serta and Simmons are moving to 5-year/10-year warranties in 2015. This comes after an announcement last month that they were going to a three-tiered program that included a 15-year, 10-year and one-10 year warranty. So what happened?  I have to credit Dave Perry for some […]

THE Mattress Industry Podcast

Posted June 10, 2014June 13, 2014 QLeave a commentPosted in mattress industry

Mark Kinsley, the VP of Marketing for the Bedding Group here at Leggett & Platt, came to me and suggested we launch a podcast focused on the mattress industry. Huh? “Who would listen to such a thing and how do you even do that?” was my response. After some discussion, Mark had me sold. If […]

Behind the Scenes at the Bedding Conference (+19 pics)

Posted May 21, 2014May 21, 2014 QLeave a commentPosted in mattress industry

Well, another Furniture Today Bedding Conference is behind us and the Seena Magowitz Golf Classic rakes in big money for the TGen Foundation. In a word, last week was incredible (see the pictures below). At the conference, David Perry did his usual good job of putting together sessions that not only delivered some good content […]

91% Polled Say Coil Counts Can Tell Quality Story

Posted May 13, 2014 Q2 CommentsPosted in mattress industry, mattresses, product development, Retail

At Leggett & Platt, we have created a new product called NanoCoil, so in preparation for its release at this year’s ISPA EXPO, we did some research on industry opinion around coil counts. Using this new coil as well as two other Comfort Core® units, we were able to  boost the coil count in our foam-free […]

Casper Wants to Kill

Posted May 6, 2014May 6, 2014 Q5 CommentsPosted in creativity, marketing, mattress industry, mattresses, product development

The following is a guest post by Mark Kinsley. Casper was a friendly ghost. In the mattress industry, Casper is the brand that wants to kill. They want to kill the bad experience. Murder the margins. Bury the slimy sales guy. Cut out car trips. And put industry charlatans under the blade of a glistening guillotine. Doesn’t sound too […]

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