Mental Shortcuts Even Millionaires Unintentionally Take

Posted Leave a commentPosted in marketing, mattress industry, mattresses

The following is a guest post by Mark Kinsley. Humans take mental shortcuts all the time and don’t even realize it. Famous psychologist Daniel Kahneman tells the story of an investment officer who went to an auto show and decided to invest millions of dollars in Ford Motor Company stock. Dr. Kahneman personally knew the millionaire […]

Analyzing Pain Problems and Hot Women

Posted 2 CommentsPosted in mattresses, Sleep

The following is a guest post from Sleep Specialist Nancy Nadolski. My name is Nancy. I’m a family nurse practitioner, FNP for short, and Sleep Specialist.  “Hi, Nancy!” Okay, enough about me. As retail mattress practitioners, RMP for short, you probably see the same troubled sleepers I see in my medical practice.  Lately, after a […]