I just returned from Alexandria, Virginia, where I presided over my last meeting as the Chairman of the Better Sleep Council (BSC). I must admit that I am happy to be getting some of my time back but there is no doubt I have benefited a great deal from being a part of this organization. […]
The following is a guest post by Ryan Trainer. The International Sleep Products Association recently adopted the tagline “The Voice of the Mattress IndustryTM” (as a “reformed” attorney, I trademarked it immediately!). I’d like to reflect on what that phrase means. A past ISPA Chair recently told me it means that “ISPA is here to […]
The month of May is Better Sleep Month. That means you are getting your marketing plans in place and preparing to SCREAM to the rooftops about our industry’s moment of truth. What? You’re not prepared? I understand, believe me.
Are you in danger of becoming a zombie? By banding together to promote Better Sleep Month, we can all capitalize on a unique way to get people thinking about sleep.
After attending this year’s ISPA conference in Florida, I noticed a shocking lack of participation among the industry. What can we accomplish in the future if we grow and cooperate as a bedding industry community?