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A mattress industry blog by Mark Quinn

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Tag: brand

Serta’s New Product Line is iTastic

Posted January 13, 2012March 7, 2012 Q1 CommentPosted in marketing, mattresses, product development

Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?

Travel Broadens the Mind

Posted May 3, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses

We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.

Brand Power!

Posted January 3, 2011March 7, 2012 Q1 CommentPosted in furniture, marketing, mattresses, product development

When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 […]



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