Serta’s New Product Line is iTastic
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.
When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 […]