Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.
Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?
What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.
The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.