Skip to content

Q's Views

A mattress industry blog by Mark Quinn

  • Home
  • Podcast
  • Publications
  • 6 Reasons to Subscribe to Q’s Views
  • About
Q's Views

Tag: buy

The Most Intimate Valentine’s Day Gift Money Can Buy

Posted February 14, 2012March 7, 2012 Q1 CommentPosted in creativity, marketing, mattresses

Flowers, cards, candy…a new mattress? A new mattress is the most intimate gift to give for Valentine’s Day, and not for the reason you expect.

Are you full of it?

Posted September 20, 2011March 7, 2012 QLeave a commentPosted in marketing

Marketers make claims left and right about product attributes. Are we full of it? How are we backing up our marketing promises?

Do They WANT It?

Posted August 9, 2011March 7, 2012 Q5 CommentsPosted in furniture, marketing, mattresses

What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?

Giving RSAs a Voice

Posted May 17, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses, product development

It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.

What’s the problem?

Posted March 31, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses

The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.



RSS Q’s Views RSS

  • The Sleep Health Wave. Are You Missing Out?
  • Podcasters, Speakers, and Authors?
  • How Are You Playing The Game?

Categories

Tweets by @joplinquinn

Your Views

  • Q on 7 Reasons Coil Counts Matter
  • Q on Does Tempur-Pedic Really Rank Last In Their Class?
  • Q on From Media To Mattresses; John Eck Takes Over At Mattress Firm
  • Q on The Single Biggest Advantage For Brick and Mortar Mattress Stores
  • Mitzi Tarpley on From Media To Mattresses; John Eck Takes Over At Mattress Firm

Cool Links

  • Dos Marcos Podcast
  • Spink and Co
Proudly powered by WordPress | Theme: Sydney by aThemes.