Tammy Wilson from Boise, Idaho, wants to buy a new bed because the one she’s sleeping on now is killing her back. She starts her process and is immediately confused because most mattresses have different names at different retailers, many look the same, there are 30 to 40 to pick from, and it isn’t just […]
The following is a guest post by Mark Kinsley. Humans take mental shortcuts all the time and don’t even realize it. Famous psychologist Daniel Kahneman tells the story of an investment officer who went to an auto show and decided to invest millions of dollars in Ford Motor Company stock. Dr. Kahneman personally knew the millionaire […]
The following is a guest post by Mark Kinsley. Too many mattress marketers keep doing the same things over and over expecting different results. That’s the definition of insanity and if this mentality continues, it’ll be a long walk off a short plank. If you want to differentiate your business or product you have to […]
What are power foundations? For one thing, they are an increasingly popular mattress model, though one that comes with a certain stereotype. How can we make consumers realize they both want and need this type of mattress?
It’s incredibly important for us to be communicating with RSAs, considering they are on the front line with consumers. This gives great insight for our future marketing plans.