We can’t think of ourselves as a national industry; we are an international industry. Our brands overseas are doing a great job of creating strong market presence and quality products.
The bedding industry is not the easiest one for the consumer to have a positive selling experience…but it can be. Making sure the RSA, the actual face of the organization, is properly trained in sales is vital for positive consumer experiences.
How’s your “business game”? There are three major facets of making a consumer experience the best it can be, and there are several questions to ask on the effectiveness of them.
After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.