Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?
Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?
When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.