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A mattress industry blog by Mark Quinn

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Tag: comfort

Serta’s New Product Line is iTastic

Posted January 13, 2012March 7, 2012 Q1 CommentPosted in marketing, mattresses, product development

Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?

Have it your way!

Posted February 25, 2011March 7, 2012 Q4 CommentsPosted in creativity, marketing, mattresses, product development

Personalization is a huge trend across all industries. The idea of bringing the extra element of choice to the consumer is paramount to keeping interest high. What else can we do to make buying an individual and personal experience?

Power to the People!

Posted February 18, 2011March 7, 2012 Q2 CommentsPosted in furniture, marketing, mattresses, product development

When thinking “adjustable beds”, is a hospital bed the first thing that comes to mind? Adjustable beds, or power foundations, are another bedding offering that can help improve sleep, and therefore, life.



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