I just got back from Aventura, Florida, and the 2012 Furniture Today Bedding Conference; it was a big success. The staff at Furniture Today does an outstanding job of putting this event together and really making it look easy, so I start off thanking them again for their effort.
Serta created quite a stir at Las Vegas Market this year with its “It’s time to get iComfort, Not a cheap-ass knock off” banner. Was this a good way of grabbing attention and generating buzz?
The first market of the year is upon us. With bedding companies using words like “change,” “transformation,” and “monumental” to describe this year’s offerings, there is a lot to expect.
You may value honesty, but to what extent? How can brutal honesty help business objectives and product development? There is a refreshing quality about absolute truth.
After attending this year’s ISPA conference in Florida, I noticed a shocking lack of participation among the industry. What can we accomplish in the future if we grow and cooperate as a bedding industry community?