“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to his customers. Have you ever been shopping and had an RSA push something you didn’t […]
At Leggett & Platt, we have created a new product called NanoCoil, so in preparation for its release at this year’s ISPA EXPO, we did some research on industry opinion around coil counts. Using this new coil as well as two other Comfort Core® units, we were able to boost the coil count in our foam-free […]
Should that be the headline of every mattress ad ever written? Seriously, think about that for a second because most consumers have absolutely no idea how important it is to sleep on a comfortable mattress. It’s important because the right mattress will give them the restorative sleep they desperately need. You think I am being […]
The following is a guest post by Mark Kinsley To capture attention you have to replace the thought inside a person’s brain with something more interesting. And if you want to retain attention you have to continue surprising the part of the brain that anticipates the predictable. What does our brain actually find interesting? New. […]
Whenever I am asked what my biggest fear is, my answer is always the same: I am afraid that I will not live up to my full potential. There is no doubt we are all blessed with a different set of skills and talents and don’t want to fall short of using them as they […]