5 Ways MATTRESS FIRM Ignites Its Team

Posted 10 CommentsPosted in Leadership, mattress industry, Retail

Last week I traveled to Washington, D.C., to join Mattress Firm at their annual leadership conference “BEDTalks.” My first thought before committing to go was, “Great, another couple days of meetings, listening to people talk about the mission statement, how to drive sales this Presidents’ Day, and some B.S. rah-rah conversation about people being the […]

How To Capture Attention

Posted 1 CommentPosted in creativity, marketing

The following is a guest post by Mark Kinsley To capture attention you have to replace the thought inside a person’s brain with something more interesting. And if you want to retain attention you have to continue surprising the part of the brain that anticipates the predictable. What does our brain actually find interesting? New. […]