Connecting on an emotional level with your consumer is incredibly important to get them to both remember your message and be more likely to share it with others.
Even though strategery isn’t a real word, the idea of concepting and planning is an incredibly important factor in a strong business strategy. Planning is necessary to evaluate the strengths, weaknesses and opportunities for your brand.
We have a tendency to forget that we also sell our products to men. This results in the loss of a valuable marketing opportunity. How can we adjust messaging to keep everyone in the loop?
When I started in the industry over 18 years ago, Sealy was the clear No. 1 when it came to brand. Serta and Simmons came in at a distant second. Fast forward to today and although I have not seen the latest aided and unaided brand surveys, I am guessing that Tempur-Pedic is No. 1 […]
So my parents, being the generous people they are, decided to take the entire family to Disney World in Orlando, Florida. If you have never been, I highly recommend it if you want to feel like a child again. While I was there, I spent a lot of time with my jaw dropped open, just […]