“You can have any color you like, as long as it’s black.” – Henry Ford That quote always cracks me up. I suppose it is because I could never imagine anyone actually thinking that way or speaking that way to his customers. Have you ever been shopping and had an RSA push something you didn’t […]
Should that be the headline of every mattress ad ever written? Seriously, think about that for a second because most consumers have absolutely no idea how important it is to sleep on a comfortable mattress. It’s important because the right mattress will give them the restorative sleep they desperately need. You think I am being […]
Have you ever worked retail? I have, and I waited tables and bartended for years in high school and college. Didn’t you just hate it when a customer gave you attitude, was rude, and acted like you were the cause for all of their problems? I used to get so annoyed but there was almost […]
The following is a guest post by David Fisher Before we start, I’d like to preface these remarks with the understanding that the comments are not an expert’s opinion but rather observations from someone with many years of retail experience. Retail sales associates are a unique breed: Day in and day out they are on […]
Remember your first blankie and how much you loved that thing? My kids both grew up with blankies and had a very hard time when we told them they could no longer take them everywhere. When I was young, my father and grandfather talked me into throwing mine into a campfire one night. This sounds […]