The ISPA EXPO 2012 is in the books, and what an event it was. I was able to talk to people from all over the world about their business and what was going on in their countries to drive sales. The lesson there is that even though we have had it tough in the U.S., there are other markets that are much worse off than we are.
When a consumer is buying a mattress, it should deliver the ultimate in comfort, the maximum amount of support, the least motion transfer, the best thermal regulation, and the appropriate durability that will last 10 years or more. How do we deliver those things? Great components, that’s how.
Are we missing out on opportunities to sell mattresses outside of the typical store environment?
“Hybrid” conveys a best-of-multiple-worlds scenario across all industries. How can the use of this term help mattress and bedding development and sales?
Serta’s new iComfort line hits the mark with product development, consumer messaging, point of sale and brand advocacy. What’s the story behind it?