As seen in the recent Benetton campaigns, it’s sometimes necessary to take risks in order to get your brand seen. Are you making an impact or are you just another brand in the sea?
Netflix thought it was making the right move by separating its services. The ensuing backlash proves customer communication and research is necessary to avoid a business blunder.
You may value honesty, but to what extent? How can brutal honesty help business objectives and product development? There is a refreshing quality about absolute truth.