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A mattress industry blog by Mark Quinn

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Tag: emotion

My Cup of Tea

Posted July 5, 2011March 7, 2012 QLeave a commentPosted in creativity, marketing

Connecting on an emotional level with your consumer is incredibly important to get them to both remember your message and be more likely to share it with others.

Home Sweet Home?

Posted March 17, 2011March 7, 2012 QLeave a commentPosted in furniture, marketing, mattresses

The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?

The Sex Factor

Posted February 11, 2011March 7, 2012 Q3 CommentsPosted in creativity, furniture, marketing, mattresses, product development

After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.



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