My Cup of Tea
Connecting on an emotional level with your consumer is incredibly important to get them to both remember your message and be more likely to share it with others.
Tag: emotion
Home Sweet Home?
The home is the central part of everyone’s life. How would our marketing messaging change if we focused on the emotional aspect of the home as a way to sell furniture and mattresses?
The Sex Factor
After seeing Sealy’s “After Glow” Super Bowl commercial, it’s time to reflect on how “the sex factor” is used to push ads and how, in this case, they are successful.