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Tag: failure

How to lose a million customers in one simple move

Posted October 25, 2011March 7, 2012 Q1 CommentPosted in marketing

Netflix thought it was making the right move by separating its services. The ensuing backlash proves customer communication and research is necessary to avoid a business blunder.

Which Is It?

Posted September 6, 2011March 7, 2012 QLeave a commentPosted in marketing

In the marketing world, there is a constant need to balance between sales and margin. Which one is most important for your current business objectives? How can we achieve the best of both worlds?

Be Responsible -To A Fault

Posted June 28, 2011March 7, 2012 QLeave a commentPosted in marketing

What kind of leader are you? When a failure occurs, someone must take responsibility. What is your style of dealing with a less-than-successful result?



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