Netflix thought it was making the right move by separating its services. The ensuing backlash proves customer communication and research is necessary to avoid a business blunder.
In the marketing world, there is a constant need to balance between sales and margin. Which one is most important for your current business objectives? How can we achieve the best of both worlds?
What kind of leader are you? When a failure occurs, someone must take responsibility. What is your style of dealing with a less-than-successful result?